Webinar - How to build a publishing culture at your accounting firm

Discover what a publishing culture is and why modern accountants need one to be successful

Join two of the leading content creators and marketers in the US to discover how leading firms use publishing to differentiate themselves and win more business.

Webinar Recording

What you’ll Learn

  • What it means to have a publishing culture in your firm
  • How content can differentiate your firm’s culture.
  • What elements of publishing you can use within your firm
  • The steps to take towards building a publishing culture
  • Tactics and strategies that will work best for your firm

Webinar Details

Date & Time – [localize_time tz=”PDT”]10am Nov. 18, 2015[/localize_time]

Duration – 1 hour

About your Hosts

Caleb Newquist

Caleb Newquist

Caleb Newquist is the founding editor of Going Concern, head of content for Accountingfly and the Founder of Yarn, a creative firm that serves the accounting profession.  He writes, blogs, edits, produces, but mostly he reads. He reads a lot. Prior to all that, Caleb worked as a CPA for nearly 6 years. He lives in Denver with his wife and two cats. He likes riding bicycles and doing yoga but rarely at the same time.

Brian Swanson

Brian Swanson

Brian Swanson is a Partner of FlashPoint Marketing, an accounting marketing firm that provides inbound marketing consulting including SEO as well as assistance with traditional lead generation programs.

He is a national speaker on SEO, social media, and inbound marketing for CPA and accounting firms. Brian is also a National Board Member of the Association of Accounting Marketing.

Matt Wilkinson

Matt Wilkinson

Matt Wilkinson is a founder and CEO of BizInk. BizInk is a Xero Modern Practice Partner that helps accountants grow their practices through their websites and online marketing.

Matt has worked with accountants since 2010. He has over 15 years experience of digital marketing for his own businesses and other companies as a consultant.

Free for every Registrant


Free Planning Tool which will help you organize your content and boost the effectiveness of your publishing campaigns.

Cashflow Kit

Brandable cash flow guide & spreadsheet for use with your website and online marketing.