When client growth slows, focus on existing clients [free marketing resources inside]

I’m sick of reading and writing C****-19 so that’s the last mention of it in this post. But due to “recent events”, I know many firms have seen client growth slow from March onwards. Some have churned more clients than they’ve won. So what should you do when you’re not growing client numbers? The answer […]

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How to plan 6 months of marketing in under four minutes

Earlier this year we surveyed 400 accounting and bookkeeping firms. Only 65.5% have a marketing plan. Do you? In this video, I’ll show you a super-fast way to get a marketing plan for the next six months. It focuses on those most likely to buy from you – existing clients.   Want help marketing to […]

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Statistics on lead generation for accountants. How do you compare?

Last year, Bizink surveyed over 400 accounting businesses from across the globe. We were shocked by the statistics around lead generation. Read on to see how your firm compares and some suggestions on how to get more leads. Number of Leads   How many leads do you get each month?   The vast majority (58.6%) […]

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Bizink and myprosperity partner to help firms with marketing

I’m proud to announce that Bizink has partnered with myprosperity to help their customers with marketing. myprosperity has redefined how people track and manage their financial world. Founded in 2011, myprosperity is now the leading private wealth platform in Australia, with over 23,000 client subscribers and 550+ advisor partners, tracking more than $33B in Assets […]

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Free Q&A session on copywriting for accountants and bookkeepers

Join me next week for a Q&A session with the talented Liz Farr who will be answering your questions about writing compelling content. Liz is a US CPA and also an accomplished copywriter. As well as creating compelling copy for many of Bizink’s clients, she has also written for Intuit, AICPA and AccountingWEB. Find out […]

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Three ways to automate marketing for your accounting or bookkeeping firm

I spent last week in Melbourne for Xerocon South and artificial intelligence and automation featured in pretty much every speech and breakout session. Clearly machines will be doing more and more of the mundane work we used to do manually. But what about marketing – can that be automated? To a point. I’ll write more […]

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Sage Webinar Series – Anatomy of a great accounting website

Bizink is co-hosting a webinar series with Sage Accountant Solutions called 3 Steps to Online Marketing Success for Accountants. The first webinar called Anatomy of a Great Accounting Website was yesterday and we had a great turn-out and Q&A after the session. You can watch the recording of the webinar below or register for the other […]

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Facebook is just for kids right?

Last week, an accountant I was talking to said he didn’t want to have a presence because it was “just for kids”. This might have been true in 2007 but in 2017, Facebook should be an essential part of the marketing mix for most accounting and bookkeeping firms. Here’s are a few reasons why:   […]

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