I’m sometimes get asked BizInk content really works.
Of course, my answer is yes but as we place so much importance in content, it is important to demonstrate the benefits.
And that’s not always easy.
Content isn’t a quick fix – it takes times to create engaging content and promote it.
And measuring effectiveness isn’t always straightforward.
Blogging, for example, probably won’t yield instant results. But one BizInk client in Auckland wrote couple of blog posts in 2012 that bring him three or four leads every month.
And global research bears this out:
- B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
- Companies with active blogs receive 97% more leads (Content+ 2013)
- Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)
- 58% of consumers trust editorial content. (Nielsen)
But on top of these numbers, it’s always great to hear from a happy client:
“Since subscribing to BizInk it has been so much easier to ensure we have relevant, useful content we can communicate to customers and prospects with. I can now constantly update our website, have material for our blog, email communication and social media. This used to take me ages as I had to write all the material myself which limited the amount of content I could produce and the exposure I could get for the company.
I love the support you receive from Matt and his team. If you ever have any problems or have any questions they are there for you and go above and beyond. If you run an accounting firm then you need to subscribe to BizInk it will pay for itself and help you set yourself apart from others.”
Kate Jessop, Marketing Manager, Flavel Tierney Pty Ltd
Kate is a subscriber to the BizInk Content Pack. Subscribers get access to over 50 business guides and tools, plus blog posts and email newsletters created for them.
All written by professional writers and business experts.
The investment is just $120 per month. No set-fees, no contracts – just a library of quality content from the day you sign up.