Fancy sites that fail

I wanted to share a recent experience I had while looking for a lawyer, which I think is relevant to how potential clients might approach finding services like yours. One issue that I often encounter is overly complex website designs with unnecessary animations and elements. I firmly believe that while a website should look appealing, […]

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Miriam Hewson on being authentic and focusing on the value that you bring

Miriam Hewson on being authentic and focusing on the value that you bring I spoke with Miriam Hewson from Future Proof Concepts, an accounting firm from Rotorua in the North Island of New Zealand. Miriam emphasised the importance of authenticity as her number one marketing tip for fellow firm owners. Being true to oneself and […]

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Turning features into benefits (cheat mode with ChatGPT)

It’s almost a marketing cliche to write about benefits, not features. I’d challenge this for some industries, for example apps where you definitely make buying decisions based on features. But for accounting, most prospects have no interest in the nuts and bolts of what you do. Yet the services pages of many accounting websites are […]

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Roman Villard on why consistency is key in content creation

Roman Villard on why consistency is key in content creation I asked Roman Villard, founder of Full Send Finance, about his #1 marketing tip. He stressed two key factors for marketing success: consistency and authenticity. He advises content creators to remain consistent in their posting schedules and to stay true to their own message. Also […]

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Copy my 59-word email template for more referrals

Want more referrals? Of course you do! 90% of firms’ leads come from word-of-mouth. But only 20% of firms ask for referrals. Below is a 59-word email you should send to your clients each quarter. It politely asks them if they would refer someone to you. In the video, I show how to use it or […]

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Start | Stop | Keep – Justine Wallendorf, PAC – Parents & Children

I asked Justine Wallendorf from PAC, what would you like your accountant to start, stop and keep doing? Start: Justine appreciates personal connections and networking opportunities with other business owners in the e-commerce space to exchange ideas and collaborate effectively. She’s keen on learning more about e-commerce intricacies and efficient practices to manage her business […]

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Izzi Rosenberg from Harris Rosenberg on why you should get to know people online

Izzi Rosenberg from Harris Rosenberg on why you should get to know people online I chatted with Izzi Rosenberg, a chartered accountant from Harris Rosenberg, about his top marketing tip. Izzi highlighted the importance of building personal connections online. He mentioned that people often seek recommendations for accountants online, but they tend to trust those […]

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De-brand your email marketing

I’ve seen a lot of over-complicated email templates in the last week. There is a place for branding and images – newsletters like this one. But for promotional emails, you’ll get better conversions using simple templates that look like regular emails. See what I mean in this week’s video below. […]

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Leanne Berry from Love Your Numbers on the power of word of mouth referrals

Leanne Berry from Love Your Numbers on the power of word of mouth referrals I spoke with Leanne Berry from Love Your Numbers and she emphasised that the most effective way to acquire clients is through word of mouth referrals. She believes that when satisfied clients refer others, it serves as a trustworthy endorsement of […]

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