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Start | Stop | Keep – Alan FitzGerald, Practice Connections

I asked Alan FitzGerald of Practice Connections, what would you like your accountant to start, stop and keep doing? Start: Alan wants his accountant to start effectively marketing and communicating the full range of services they can offer. Alan suggests that accountants should emphasise their ability to help clients save money and generate more revenue […]

Simplify your prose

So much of modern business communication is written. Simplify your prose and it will become more effective. I did a before and after on a ChatGPT email, reducing it from 349 words to 64! […]

Luke Kemeys from Next Advisory on why marketing involves consistency

Luke Kemeys from Next Advisory on why marketing involves consistency I spoke with Luke Kemeys from Next Advisory and he emphasises the power of consistency in marketing efforts and highlights the long-term investment mindset required for successful marketing. He shares a personal success story of winning a client’s business after staying in touch for two […]

Start | Stop | Keep – Allan Dib, Successwise/The 1-Page Marketing Plan

I asked Allan Dib of Successwise/The 1-Page Marketing Plan, what would you like your accountant to start, stop and keep doing? Start: Allan expresses his desire for accountants to be more proactive and initiate quarterly planning discussions with their clients. He emphasizes the importance of accountants taking the initiative to plan for the next quarter […]

Turn on the lights for better videos and meetings

A very visual before and after this week: ever done a Zoom meeting where the other person looks like a corpse because of the poor lighting in their room? Perhaps you look deathly on calls? The fix is investing in a decent lighting setup. In the video this week, I start with my lights off […]

Start | Stop | Keep – Glen Senior, The Small Business Company

I asked Glen Senior of The Small Business Company, what would you like your accountant to start, stop and keep doing? Start: Glen wants his accountant to start notifying him of looming tax bills and providing information on dividends and minimizing tax payments. He suggests that his accountant should send him relevant updates on legislation […]

Jason Andrew from SBO Financial on why you should start sharing your ideas

Jason Andrew from SBO Financial on why you should start sharing your ideas I spoke with Jason Andrew, a Chartered Accountant and the owner of SBO Financial, an outsourced finance and tax business targeting high growth businesses in the digital and creative sectors. Jason’s big marketing tip for firm owners is to start sharing their […]

Start | Stop | Keep – Dean Dunning, Wanaka Solar

I asked Dean Dunning of Wanaka Solar, what would you like your accountant to start, stop and keep doing? Start: Dean mentions the complexity of the accounting process and the hesitancy of branch managers to contact the accountant due to uncertain charges. He suggests that if the managers knew the cost of the phone call […]

Bake captions into your videos for higher engagement

69% of people watch online videos with the sound muted. If you don’t add captions to your video, you’ll see much lower engagement. Take a look at the YouTube video below where I added captions and compare it to the original Loom video. We use Descript to quickly add captions to videos. […]