I know you don’t have much time for marketing so I’ll make this quick! 1. Can I help? Often a simple approach works best in marketing. Digital marketing gives us endless data about clients and prospects yet there are still huge gaps in what we know about them. A great way to find out …
This year, we’re giving gifts away every day between December 1st and December 24th! Sign up to the Accounting Advent Calendar and get something awesome in your inbox every business day in December. Starting December 1st, we’ll send you an early Christmas present every day via email. There will be giveaways, free content, special discounts, …
I know you don’t have much time for marketing so I’ll make this quick! 1. Secret to SEO I’ve been doing SEO since before it had a name. In the early 2000s, there were some tricks you could use to move up the search engine rankings. But as Google became ubiquitous, it became clear …
I know you don’t have much time for marketing so I’ll make this quick! 1. Formula for a winning email You’ve heard of the 80/20 rule – how about the 40/40/20 rule for effective emails? The theory is that the formula for a winning email should be: 40% targeted list 40% compelling offer 20% copy …
I know you don’t have much time for marketing so I’ll make this quick! 1. Xmas gift Most of my readership comes from countries that celebrate Christmas. So here’s an idea for a festive marketing campaign clients will love and could lead to more work for you. After Christmas, many business owners’ thoughts turn …
