Search engines like Google process billions of searches every day. As an accountant, how do you get some of this online traffic coming your way?
The answer is search engine optimization or SEO for short.
Unfortunately, SEO is complex with many myths surrounding it. We’ve written the Complete Guide to SEO for Accountants to explain search marketing in simple terms with a specific focus on how you can use it to bring more visitors to your website.
Here’s a sneak peek…
Let me ask you a question: Do you ever get to the second page of search engine results?
No? Almost nobody does.
In fact, only 0.78% of users click on results from the second page.
It’s understandable then why so many of the accountants and bookkeepers who come to us to boost their marketing efforts are wondering how to get to the top of search results.
However, before we get on to the ‘how-tos’, it’s important to first understand how search engines work and how web pages are ranked.
Now, for the big question: What does it take to rank higher?
Well, we can literally list hundreds of factors that affect ranking, as Google has confirmed that they use over 200 ranking signals in their algorithm.
But before you get overwhelmed, we’d like to note that these ranking factors don’t all hold equal weight. We have sifted through them and picked out the ones you should focus on to improve your ranking on the SERP. Also, we’ll provide actionable tips throughout the ebook to add real value to your accounting firm.
What else is included in the guide?
- How do search engines work?
- Optimizing your Google local business listing
- 5 simple SEO tips that actually work
- And much more…
Need help with SEO?
Bizink offers SEO services exclusively to our website clients. If you need to update your website, book a chat with the Bizink team.