Referrals are a fantastic way to generate new business, and these days many people are turning to social media such as Facebook for referrals and recommendations. Having good Facebook recommendations gives you credibility and builds confidence and trust with prospects.
Beyond that, when someone writes a positive review of you, that review is shared with their connections, giving you additional exposure that you haven’t had to pay for.
Many people have Facebook accounts, which means they have access to Facebook recommendations and may use them when making purchasing decisions.
**Note that before you can obtain Facebook recommendations you must have your Facebook business page where people can leave their reviews.
Use this template to ask clients you’ve built a relationship with to leave a Facebook recommendation for you. Send this email individually, not as part of a mass email campaign, and make it personal. Include the recipient’s name and indicate how long you’ve worked together.
Before sending this email to your contacts, please make sure to do the following:
Subject line: We love working with people like you
Preview line: We’d appreciate your recommendation on Facebook
Hi First Name
I’m reaching out to you because I’ve really enjoyed working with you over the last time period. It’s clients like you that make this job worthwhile and rewarding!
Facebook has become really important for how we continue to grow your firm name. I’d really appreciate it if you’d take a couple of minutes to leave us a rating on Facebook. Adding a couple of sentences of feedback would be an added bonus!
Here’s a link to our Facebook page and here are Facebook’s instructions on how to leave feedback. But feel free to email or call me if you have any questions.
Here’s an example of a review to give you an idea of what we mean:
I’m glad I switched over to Your Firm’s Name because the team has really helped me to get my business back on track. The new systems and processes they implemented free us up to work on the part of our business that we love!
Please let me know if you have any questions.
Many thanks,
Your name
Many people now turn to online reviews to help them make important business decisions. As such, having positive Google reviews can do a lot to boost your business. Positive Google reviews increase your credibility, enable you to be better ranked in local searches, enhance your online reputation and market you without you having to spend money.
Online reviews provide important social proof of the value your business offers. They increase trust in your firm and have the power to influence potential customers while also improving the click-through rate to your website. At the same time, they also help to differentiate your firm from competitors by giving personal testimonials about how you’ve helped your clients.
It helps you to have your best and trusted clients leave a positive review about the process of working with you.
**Note that you must have a Google Business Profile to enable Google reviews.
Use this template to ask clients you’ve built a relationship with to write a Google review for your business. Send this email individually and be sure to include the recipient’s name.
If you aren’t sure how to create a link for Google reviews, read more information here. Once you’ve created a link, you can add it to other materials, such as your website, in your email signature line and even on your invoices to encourage people to write reviews.
Before sending this email to your contacts, please make sure to do the following:
Subject line: We love working with people like you
Preview line: We’d appreciate your Google review
Hi First Name
I’m reaching out to you because I’ve really enjoyed working with you over the last time period. Clients like you make this job incredibly worthwhile and rewarding.
Google has become really important for how we continue to grow your firm name. I’d really appreciate it if you’d take a couple of minutes to leave us a rating on Google. Adding a couple of sentences of feedback would be an added bonus!
Here’s a link to our page on Google listing and here are Google’s instructions on how to leave feedback. But feel free to email or call me if you have any questions.
Here’s an example to give you an idea of what we mean:
I’m glad I switched over to Your Firm’s Name because the team has really helped me to get my business back on track. The new systems and processes they implemented free us up to work on the part of our business that we love!
Please let me know if you have any questions.
Many thanks,
Your name