Consistency beats creativity in marketing
Is your marketing regular or occasional with big gaps in between?
We see many firms do some good marketing but then get really busy (especially around tax time – your key selling season) and go quiet for months.
It’s far better to do something every month, even if it’s not amazing! This way you’re still top of mind with clients and prospects.
It takes several “touches” before people respond to your marketing, especially with a big decision like choosing an accountant. So consistent “average” marketing beats “creative” but sporadic marketing hands down.
If you’d like help getting marketing like blogs, email newsletters and social media week in, week out then let’s talk. I’m pretty sure you’ll be surprised at how little it costs.