If you’re a Xero Partner, don’t miss this chance to find out how the leading Xero accounting practices promote themselves online.
You’ll hear from Blake Oliver of HPC and Matt Wilkinson of Bizink the exact methods that top firms use to get a constant stream of new clients through their websites.
What you’ll Learn
- The importance of landing pages
- How to maximize the traffic sent to you by the Xero Directory
- How to leverage the partner eco-system
How to build a presence on social media
How to design a website that attracts the right sort of client
The importance of email marketing
- Which are the best online marketing tools
About Your Hosts
Blake is the head of technology and marketing for HPC, a Xero Platinum Partner. HPC is an online accounting firm specializing in implementing and managing cloud accounting solutions for small businesses.
Prior to joining HPC, Blake founded Cloudsourced Accounting, an online bookkeeping and cloud integration firm that grew to serve hundreds of clients. Cloudsourced Accounting was acquired by HPC in July of 2015.
Matt Wilkinson is a founder and CEO of BizInk. BizInk is a Xero Modern Practice Partner that helps accountants grow their practices through their websites and online marketing.
Matt has worked with accountants since 2010. He has over 15 years experience of digital marketing for his own businesses and other companies as a consultant.